The local elections are coming up soon, on the 22nd of May. This means that we recently received a leaflet through the door with our voting options. I had a flick through and was quite shocked with the content of some of their spreads. As voters we are obviously supposed to vote based on policy, but it's a fact that visual publicity will play a role in how people vote, or even if they do vote. For example, here is the spread for the Liberal Democrats candidate, David Thorpe.
This spread is not too bad in terms of design, but those pictures are terrible. The main picture next to his name is extremely blurry and low quality. It looks a little like someone took it of him after a night out with friends, on a phone, whilst intoxicated. Does he really want to be known as the man with the blurry face? The next picture, of Mr Thorpe on the DLR is a little better, but very out of focus and all in all a little creepy. It reminds me of the type of picture on the 'Banned' wall in a pub I used to work in. The last picture has the most promise, he may even be smiling. But no one would know because it is so underexposed, I wouldn't know if I passed him in the street. As one of my friends pointed out, it comes across as lazy, and no one wants to elect a lazy Mayor!
I know this isn't the type of thing I normally post about, but I found it really interesting that this was allowed to go to print and no one mentioned that it could be bad for his image.
Anyway, that's my comms. head.
Have a lovely day- hottest day of the year so far!
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